Gillingham FC has announced a significant new partnership with renowned brewery Shepherd Neame, securing pouring rights that will see their beverages exclusively available at Priestfield Stadium. This exciting collaboration will officially kick off at Gillingham’s upcoming home game against Millwall, marking the beginning of a promising relationship between the football club and the historic Kent-based brewery.
Shepherd Neame, the oldest brewer in Britain with a heritage dating back to 1698, is celebrated for its wide range of ales and lagers, including popular brands such as Spitfire, Bishops Finger, and Whitstable Bay. The partnership will allow Gillingham fans to enjoy these high-quality beverages while supporting their team, enhancing the matchday experience with a local flavor.
Paul Scally, Chairman of Gillingham FC, expressed his enthusiasm for the new deal, stating, “We are delighted to partner with Shepherd Neame, a company with deep roots in Kent and a strong reputation for quality. This partnership not only brings fantastic beverages to our fans but also supports local businesses.”
Jonathan Neame, CEO of Shepherd Neame, shared similar sentiments, “We are thrilled to team up with Gillingham FC and bring our products to the loyal supporters at Priestfield Stadium. Football and beer have a long-standing association, and we look forward to being part of the Gills’ matchday tradition.”
The inaugural game of the partnership, Gillingham FC versus Millwall, promises to be an exciting event, with fans getting the first taste of the exclusive Shepherd Neame offerings. The partnership is expected to extend beyond just matchdays, with potential for joint events and promotions that will benefit both organizations and their supporters.
This deal underscores Gillingham FC’s commitment to providing an exceptional experience for its fans while fostering local partnerships. As the Gills gear up for their clash with Millwall, the anticipation is not only for the action on the pitch but also for the refreshing new beverages that will be flowing in the stands.