Detroit Lions to Match Donations to Alternatives For Girls, Up to $100,000
Comerica Bank Supports Alternatives For Girls in Honor of 175th Anniversary and Community Commitment
DETROIT, Dec. 4, 2024 /PRNewswire/ — The Detroit Lions and Comerica Bank have unveiled their third annual partnership in support of the Lions’ My Cause My Cleats campaign. This year, the Lions are urging the community to “Double The Impact” by contributing to Alternatives For Girls (AFG), a Detroit-based nonprofit dedicated to helping homeless and at-risk girls and young women. The Lions will match all donations to AFG up to $100,000.
In celebration of Comerica’s 175th anniversary and its ongoing commitment to the community, the bank will kick off the “Double The Impact” campaign with a $17,500 donation.
From Wednesday, Dec. 4 through Wednesday, Dec. 18, the Detroit Lions Foundation will match up to $100,000 in total contributions to Alternatives For Girls (AFG), a longtime community partner of Comerica and a 2024 recipient of the Lions’ Inspire Change social justice initiative grant.
“Alternatives For Girls has been a pillar of support for young women facing challenges in Detroit for over 35 years,” said Steve Davis, Comerica Bank Michigan Market President. “We’ve had the privilege of working closely with AFG for many years and have seen firsthand the life-changing resources they provide to help these young women find safety and opportunity. Off the field, the Detroit Lions continue to lead by example in their mission to make a positive impact in the community, and this collaboration to support AFG reinforces our shared commitment to transforming the neighborhoods we serve.”
In the first two years of the Lions and Comerica’s My Cause My Cleats partnership, the “Double The Impact” campaign raised over $400,000 combined for the Pure Heart Foundation in 2022 and Family Assistance for Renaissance Men (F.A.R.M.) in 2023.
Since 2016, My Cause My Cleats has been an annual campaign for NFL players, allowing them to showcase their support for meaningful causes by wearing custom-designed cleats during Weeks 13 and 14 of the season. This year, the Detroit Lions will wear personalized cleats to highlight their chosen causes when they face the Green Bay Packers on Thursday, Dec. 5.
“Through My Cause My Cleats, we don’t just wear our hearts on our feet – we take real action that goes beyond the field,” said Roxanne Caine, Vice President of the Detroit Lions Foundation and Community Relations. “Our partnership with Comerica Bank and Alternatives For Girls is a powerful way for us to play an active role in driving lasting change and supporting the remarkable girls and young women in Detroit.”