generated from the use of their publicity rights,” that includes but is not limited to NIL.

Four former Michigan football players, including Braylon Edwards and Denard Robinson, have filed a class-action lawsuit against the NCAA and Big Ten Network. They are seeking more than $50 million in compensation, claiming they were “unlawfully denied” the opportunity to profit from their name, image, and likeness (NIL).

Since July 2021, college athletes have been allowed to earn money from their NIL. However, the lawsuit covers football players whose likenesses were used before June 15, 2016, in any video content posted or licensed by the NCAA, Big Ten Network, or their affiliates. The former players argue they are entitled to both a current and future share of any revenue generated from the use of their publicity rights, which includes NIL-related content.