Canterbury coach Cameron Ciraldo understands how quickly fortunes can change in rugby league.

After a disappointing 15th-place finish in his debut season leading an NRL team, Ciraldo faced scrutiny over his coaching methods, with criticisms of an overly strict approach causing unrest among players.

However, fast forward to July, and the Bulldogs have surged to fifth place in the standings, winning five of their last six matches and targeting their first finals appearance since 2016.

Success has transformed the atmosphere at Belmore under Ciraldo’s leadership, making it a more positive environment and an appealing destination for new signings.

“We’re focused on creating an environment where our players enjoy coming to work every day,” Ciraldo stated.

“Last year, despite the challenges, we signed 10 players who believed in our vision to improve culture and performance. We owe a lot to those players who backed us then, and it’s encouraging to see others like Sitili Tupouniua wanting to join us now.”

The Bulldogs recently secured the signing of Tongan forward Sitili Tupouniua from the Sydney Roosters on a four-year deal starting in 2025.

A victory against North Queensland on Sunday would solidify Canterbury’s position in the crowded mid-table.

“We thrive on the energy from our community and fans, especially during home games,” Ciraldo emphasized.

“We’re embracing the challenges that come with our current standing in the NRL. The players are refreshed after a well-deserved bye following two thrilling golden-point victories.”

Ciraldo also expressed pride in NSW State of Origin centre Stephen Crichton, who is expected to join the Bulldogs in Townsville after representing his state in Brisbane.

“I’m incredibly proud of him,” Ciraldo commented.

“We always knew he had that potential, and now he’s proven himself at the Origin level. He’s confident and ready to perform on the big stage.”

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